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Those who ran or run in Melbourne might recognize this wall. The Era of Support - 1990's Running shoes have gone through quite a few different phases. The early 1990's was the support phase. Some support was good, more support was better. Asics During the 1990's Asics became the runner's brand. It was rare to find a runner who didn't run in Asics. They built a huge following on what they now call structured cushioning. GT and more importantly the GT II. This shoe would eventu

Jacob Kiplimo running fast through the last mile at the Chicago Marathon where an estimated 54,000 runners took to the streets. Running Shoes 1985-1990 Nike, Asics, New Balance, Saucony, Brooks and adidas really began to establish themselves in the later part of the decade. A few shoes that mark the time: Nike Air Max Brooks Chariot New Balance 990 Asics Gel Lyte Saucony Azura ST adidas Boston Ironman World Championships The Ironman in Hawaii started in 1978. One of the most

Encinitas, CA 1980 - 1984 Before the Running Shoe Geeks facebook page, before Believe in the Run and long before super shoes there was...

adidas adizero Evo SL Running Shoe History 1980's. To this point running shoes were evolving. Runners were demanding more from their...

The race in Berlin was a hot one. Here Akira Akasaki, is throwing down! In this photo he's currently in 3rd place quite a ways behind 2nd...

The 1960's In 1964 Phil Knight opened Blue Ribbon Sports. He had run at the University of Oregon graduated and gone on to graduate...

Running History 1950 - 1959 While adidas, Puma and Asics were just starting out in business , the runners were making history. Last week...

Post World War II Three large brands started during the post World War II building phase. In Germany Adi Dassler and Rudolph Dassler had...

The stage was set in 1936. Berlin would be the host of the Olympics. All eyes were on the Olympics and on Germany the country. A young...

Adolf "Adi" Dassler Where did your favorite running shoes come from? 1920 - 1930 In 1920 the Dassler brothers Adolf and Rudolf would open...

Some of the brands you wear today have deep roots dating back to the turn of the century. Yes, there are some that started after 2000 but...

Eilish McColgan participated in the AR City Night 10K in Berlin last weekend. This marks the third event we've reported on where she...

The Runner Decides When a brand sets up their line of running shoes and plans out distribution they are attempting to reach a wide...

The Running Shoe Brands Over the last week we have been working on a special project. For the project we had to find all of the models...

Puma Deviate Nitro 3 Texas Hill Country I was saddened last week by the ongoing news from the flooding in the Texas Hill Country. I have...

Two races in a row. Two weeks ago we saw Sharon Lokedi the 2025 Boston Marathon Champion running to victory in the BAA 10K. This week we...

HYROX World Championships The Hyrox athletes are part of a growing population within running. They call themselves hybrid athletes. They...

Shoe Choice by Race Distance 5K - The runners finishing under 30 minutes pay close attention to their shoe choice. Generally it's a...

Encintas, CA Mumbai Marathon The Mumbai Marathon was held on January 19, 2025 in Mumbai, India. Imagine running a marathon while...

Early January Races Nike Alpha Fly Next % 3 The marathon season commenced last weekend in Dubai, a common debut marathon for emerging...