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FEATURED PROJECTS
Unlocking Insights, Unleashing Potential
We specialize in providing detailed, data-driven insights into running shoe performance at major races worldwide. Our approach captures and analyzes brand share and shoe model data, enabling leading brands like Adidas, Asics, Saucony, New Balance, and Hoka to understand market trends and optimize their products.
Miles and Metrics / issue 9
Post World War II Three large brands started during the post World War II building phase. In Germany Adi Dassler and Rudolph Dassler had...
David Jewell
3 days ago1 min read
Miles and Metrics / issue 8
The stage was set in 1936. Berlin would be the host of the Olympics. All eyes were on the Olympics and on Germany the country. A young...
David Jewell
Aug 252 min read
Miles and Metrics/ issue 7
Adolf "Adi" Dassler Where did your favorite running shoes come from? 1920 - 1930 In 1920 the Dassler brothers Adolf and Rudolf would open...
David Jewell
Aug 182 min read
Miles and Metrics/ issue 6
Some of the brands you wear today have deep roots dating back to the turn of the century. Yes, there are some that started after 2000 but...
David Jewell
Aug 112 min read
Miles and Metrics/ issue 5
Eilish McColgan participated in the AR City Night 10K in Berlin last weekend. This marks the third event we've reported on where she...
David Jewell
Aug 52 min read
Miles and Metrics / issue 4
The Runner Decides When a brand sets up their line of running shoes and plans out distribution they are attempting to reach a wide...
David Jewell
Jul 293 min read
Miles and Metrics / issue 3
The Running Shoe Brands Over the last week we have been working on a special project. For the project we had to find all of the models...
David Jewell
Jul 223 min read
Miles and Metrics / issue 2
Puma Deviate Nitro 3 Texas Hill Country I was saddened last week by the ongoing news from the flooding in the Texas Hill Country. I have...
David Jewell
Jul 153 min read
Miles and Metrics/issue 1
Two races in a row. Two weeks ago we saw Sharon Lokedi the 2025 Boston Marathon Champion running to victory in the BAA 10K. This week we...
David Jewell
Jul 83 min read
Do They Need Special Shoes......
HYROX World Championships The Hyrox athletes are part of a growing population within running. They call themselves hybrid athletes. They...
David Jewell
Jul 13 min read
The Half Marathon
Shoe Choice by Race Distance 5K - The runners finishing under 30 minutes pay close attention to their shoe choice. Generally it's a...
David Jewell
Jun 22 min read
Miles and Metrics
Encintas, CA Mumbai Marathon The Mumbai Marathon was held on January 19, 2025 in Mumbai, India. Imagine running a marathon while...
David Jewell
Jan 303 min read
Miles and Metrics
Early January Races Nike Alpha Fly Next % 3 The marathon season commenced last weekend in Dubai, a common debut marathon for emerging...
David Jewell
Jan 202 min read
Miles & Metrics: The Jewell Rundown - 2024 Year in Review
As 2024 comes to a close, we a Jewell Running Group are taking a moment to reflect on a remarkable year filled with milestones, growth...
David Jewell
Dec 31, 20242 min read
2024 New York City Marathon
Another marathon major, another record. This time in New York City where a record 55,646 finishers cross the line. If you ever have the...
David Jewell
Nov 5, 20241 min read
What were the record-breaking numbers at the 2024 Chicago Marathon?
50,0000 Chicago 2024 went over the 50,000 finisher mark. This makes 3 years in a row of increasing numbers. There are a number of...
David Jewell
Oct 14, 20242 min read
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